Feel proud if you have sensitive skin
The word ‘sensitive skin' is widely used and sold catch word in personal care industry. In the strict sense, if some one feel or say they have sensitive skin, they have very normal, healthy and live skin. The word sensitive means, response or able to recognize. Owners of such skin should feel proud than feel dejected or disappointed with. But, in general parlance, sensitive is misunderstood or misinterpreted as very vulnerable skin. A simple, normal and expected response of skin to some allergen or antigen is more often considered and concluded as allergic response and such skin is tagged as sensitive skin. Interestingly, most of the people diagnose and declare their skin to be sensitive by themselves. Once they become sensitive to belief that their skin is sensitive, over care and over protection they start offering to their skin. This space is what well exploited by the personal care industries and does their best harvest.
The products are made and promoted with a tag that they are made especially for sensitive skin. How a product can be made especially for people with sensitive skin. Sensitive skin is myth or reality. What is the cause of sensitive skin and how it can be recognized? Unfortunately all these questions never get an answer. But plenty of products are available in the market and that is exclusively made for sensitive skin.
How the product for sensitive skin was tested? What scientific data was generated to prove the sanctity of the claim, when the problem is loosely defined? Do we have any ingredients exclusively for making products for sensitive skin or the ingredients that are tested to be safe on sensitive skin? Or the ingredients do not produce any adverse effect on sensitive skin? What are those ingredients, what are those adverse effects?
Another possibility by which the product claim is substantiated is by consumer based study. Simply the product would have been given to test on those who self diagnosed to have sensitive skin and would certifie the product to be harmless during use by a panel study. Wah! Is that is ok? If the end user who tested the product in them knows the problem neither the best nor the person who conducted the study is aware of the problem, then what would be the validity of such studies or the product?
Every product that are marketed should fulfill the above prerequisite and should be safe on sensitive skin as well. How products with different safety tags can be sold in the market viz., one with the superlative claim of ‘for sensitive skin' and others does not bear the similar tag. If the product does not bear the tag of ‘for sensitive skin' is used by the so called ‘sensitive skinned people' what would be the side effects in them? If such side effects are possible with some products, does it not the responsibility of marketing company to warn the so called ‘sensitive skinned people' from using the above. Has that been done in any of the products? Whether such contradiction can be described as convenient or inadvertent contradiction?
The promise on product is always in line with the proportion of the expectations of the end users. When the expectations become limitless, expectations start riding the consumers, when the consumers believe that their expectations are genuine and natural and the personal care industry can fulfill all of them, the results would be a spree of products with different promises, full of thrill and suspense like stories of Arabian Nights would flood the market. Fictions, superstitions and fortune telling continue to exist in the market as long as the key customers exist. It is not such products are regulated or controlled in the market place but the key customers has to be educated and enlightened on how to limit their expectations and desires and what to believe and not and what is possible and not and what has to be accepted as a bitter pill as it is part of life and aging process.
Dr S Ranganathan
Article Source: ArticlesBase.com
